ArcfinityArchitecture Advisory

Independent Salesforce & CRM architecture advisory

Clarity for Salesforce platforms that have to scale.

Senior-level architecture guidance for CRM strategy, platform design and complex programs. Without the overhead or bias of a large consulting firm.

Start a conversationSee our services
  • 20+ years of CRM transformation experience
  • 50+ mid-size and enterprise CRM projects
  • 50+ Salesforce certifications
  • Distinguished and Chief Architect certified

Is your Salesforce environment becoming harder to manage, scale or trust?

Arcfinity partners with organizations to design and evolve scalable, well-governed CRM platforms that grow with the business. Our work centers on creating clarity in complex environments, so that architecture decisions, delivery models and platform structures support long-term success.

We step in at the moments that matter most: shaping architecture strategy, guiding complex programs, and helping organizations stay in control as their platforms expand.

Services

Five areas where independent, senior architecture guidance changes the course of a platform.

  • Salesforce Architecture & Solution Design

    End-to-end architecture for Salesforce implementations and expansions, from target picture to the design decisions that shape it.

  • CRM Strategy & Advisory

    Aligning CRM initiatives with business goals, so platform investments lead to measurable impact.

  • Enterprise Integration & Automation

    Connecting Salesforce with the systems around it for reliable, well-governed data flow.

  • Program & Project Leadership

    Guiding large-scale Salesforce programs from planning to delivery, with architecture kept in step.

  • MuleSoft & Multi-Cloud Solutions

    Designing scalable, secure integration strategies across MuleSoft and multiple Salesforce clouds.

Where engagements often start

  • Architecture and org health reviews
  • Program stabilization and acceleration
  • Governance model design
  • License and platform optimization

From vision to value

The Arcfinity Architecture Framework connects business vision to measurable outcomes, so architecture becomes a strategic capability, not a documentation exercise.

  1. Vision alignment

    Clarify business goals and success metrics, so every architecture decision supports measurable impact.

  2. Architecture blueprint

    Design a scalable, secure and future-ready CRM architecture that integrates across the enterprise landscape.

  3. Governance

    Set clear standards, review processes and decision models that keep quality consistent across programs.

  4. Value realization

    Turn architecture into business results: faster delivery, optimized costs and greater agility.

How we contributeThe outcome

Defining scalable architecture and long-term CRM strategy

CRM platforms that scale with the business

Providing independent guidance on critical design decisions

Clear architectural direction and confident decision-making

Strengthening governance and delivery models

Faster, more predictable delivery

Reducing complexity and managing technical risk

Reduced complexity and technical debt

Aligning business, product and technology

Long-term control and sustainability

Success stories

Enterprises in regulated, complex and global industries trust us with their CRM platforms. Out of respect for their confidentiality, we describe them by industry only.

  1. Industrial automation

    Industrial automation meets digital CRM

    A global leader in industrial automation

    Supporting a large, multi-stakeholder industrial enterprise with structured account management and relationship tracking across a complex organization.

  2. Medical technology · Optics

    Precision industries, precision relationships

    Two leading German precision-technology companies

    Engagements in medical devices and optics: highly regulated, innovation-driven sectors where trust and expertise are non-negotiable.

  3. Automotive

    At home in the automotive ecosystem

    A German car manufacturer and a global automotive and industrial supplier

    CRM strategy and digital transformation advisory in one of the most demanding environments there is: the German automotive industry.

  4. Pharmaceuticals

    Pharma-grade client management

    A global, research-driven pharmaceutical company

    Navigating the compliance-heavy, relationship-driven world of pharmaceutical enterprise sales, where data integrity and stakeholder management are paramount.

  5. Container shipping

    Navigating complexity in global shipping

    One of the world's leading container shipping lines

    Working with a global logistics enterprise, where operational scale and digital transformation go hand in hand.

Trust is the foundation of every partnership.

Arcfinity is a team of senior architects with roots in Big Four and global consultancies. For over two decades we have turned complex CRM challenges into scalable, sustainable solutions, and earned the trust of business and IT leaders across Europe by delivering what we promise.

The team

Founder & Fractional Architect

Martin Ratkiewicz

Martin founded Arcfinity and acts as chief architect for our clients: he aligns IT initiatives with business goals and sets direction across all architecture domains, from Salesforce core to integration and AI.

50+
Salesforce certifications
150+
people in the largest program he architected
2×
Salesforce Project Innovation Award, DACH
  • Open Group Distinguished Architect and Certification Authority Board member
  • First Deloitte Certified Chief Architect with a Salesforce background
  • Among the top 10 most certified Salesforce professionals worldwide
  • Salesforce architecture strategy
  • CRM program design
  • MuleSoft & integration
  • Agentforce & Data Cloud

Industries: Life sciences, Automotive & financial services, Consumer goods, InsurancePreviously at Deloitte, PwC, EPAM Systems and NTT DATA

Associate Architect

Maximilian Ratkiewicz

Maximilian connects business requirements with Salesforce solution design. He brings hands-on experience from global, multi-brand and multi-market CRM rollouts, from requirements engineering to test management and go-live.

6
Salesforce engagements in automotive and retail
5
Salesforce certifications
  • Multi-brand, multi-market CRM template rolled out to international markets
  • Stakeholder management up to C-level and global business owners
  • Solution architecture
  • Requirements engineering
  • Service, Sales & Experience Cloud
  • Global rollouts (SAFe, Scrum)

Industries: Automotive, RetailPreviously at PwC and Capgemini

Business Operations Manager

Viktoria Ratkiewicz

Viktoria runs Arcfinity's business operations: finance, HR administration, marketing and the internal processes behind every engagement. She brings more than eight years of experience in operations and people management from a SaaS company.

8+
years in operations and people management
5+
years as People Operations Manager
  • Finance operations: invoicing, payment monitoring and preparation for accounting and tax advisors
  • Marketing and communication: website, social media and the positioning of our services
  • Process design in line with labour, tax and social security law and GDPR
  • Finance operations
  • Marketing & communications
  • HR administration
  • Process optimization

Previously at sevDesk · M.A. Vocational Education, Karlsruhe Institute of Technology (KIT)

Industries we serve

  • Insurance & financial services
  • Life sciences & healthcare
  • Consumer goods & retail
  • Automotive & manufacturing
  • Technology & professional services
  • Energy & utilities
  • Media & communications

Platforms we architect

  • Sales & Service Cloud
  • Marketing Cloud & Account Engagement
  • B2B Commerce & Experience Cloud
  • Field Service & CPQ
  • Data Cloud & Agentforce
  • Salesforce industry clouds
  • MuleSoft

What clients and colleagues say

  • I particularly appreciate his comprehensive knowledge, the resulting appropriate solution proposals and the structured way of implementing solutions. … How Martin communicates conveys the technical implications at the right level for the business.
    On Martin Product Owner, international consumer goods company
  • Martin not only has deep technical expertise that spans across multiple domains … Martin is a problem solver and even under pressure he remains calm and positive.
    On Martin Senior Manager & Salesforce Architect, Big Four firm
  • His deep expertise in Salesforce is matched by his ability to approach every challenge with both a technical and business mindset, ensuring solutions are not only effective but also aligned with broader goals.
    On Maximilian Managing Consultant, global IT consultancy

Insights

Our perspective on Salesforce architecture, CRM strategy and AI. The latest posts from Arcfinity on LinkedIn.

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Let's talk about your platform.

Organizations engage Arcfinity when they need clarity, direction and architectural confidence, not additional delivery capacity. Tell us where your Salesforce environment stands and where it needs to go.

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